RETAIL
The brief for the project was that a number of T3 booth needed to be created that would give attendees and the public a sneak peak of what was to come in the actual show.
This was no easy task considering the amount of fashion lines and products that were to be showcased.
The T3 booth that were created consisted of 14 graphic stands, 2 floating walls and 2 encased pedestals that were installed in the lobby of the Boston Convention and Exhibition Centre, Boston, Massachusetts.
The designed displays allowed Cabi to use gigantic and stunning visuals on the stands, clothed mannequins in the encased pedestals and display all manner of products with the floating walls.
Each graphic stand and float wall needed no more than 3 team members with a ladder or scissor lift 45 minutes to construct.
Whereas the encased pedestals due to its complex design needed 5 team members 5 hours to set up.
Technics : T3 Frame
Distributor : Golden Strength USA
Build Times : 24 hours / 8 people
